Amazon is an extensive online marketplace that allows shoppers to buy a variety of items from so many different sellers. If you are a business, listing your product on Amazon can get higher exposure and you will be able to attract international customers as well. This will increase awareness of your brand.
You need to understand the Amazon category that your product falls into and research what other products are provided by competitors in the category. You need to think about whether your product can stand out from the rest of the listings and what can go wrong when you launch your product. You need to think carefully before entering a market so that your investment is kept safe. You need to carry out a lot of research before you launch the product so that you are able to compete well with other listings. You can invest in Amazon shop optimization to ensure that the quality of your product listings is high. You will be able to use the analytics provided by Amazon to get an idea of how well your marketing strategies are working. Amazon lets you know details such as traffic for different items and unit session percentage so that you can optimise your listings and customise the product in order to bring in more sales.
You have to make sure that you follow consumer psychology in order to write descriptions that will entice the customer to buy the product. You can also add FAQs about the product to improve clarity of the product. Photos are another way of making sure that your customer gets an accurate idea of the product. Don’t use the same images that your competitors are using. You need to invest in professional photography of the products so that they look authentic. If you have a good quality camera, you can do it on your own as long as there is good lighting.
You will get a lot of visibility when you list on Amazon as this is a site that is used by so many people. The exposure to your product will increase and it will improve your credibility rating as well. Even if you are a small business, you can use Amazon to grow your customer base. When you become a Fulfillment by Amazon (FBA) merchant, you will be able to boost the popularity of your listings and they will be readily accessible to Amazon Prime members. You can use FBA for orders that are not from Amazon as well if you have good profit margins. The product will be delivered to the customer in an Amazon box and you will not need to pay money to store your products in a third party warehouse.
There are ways of growing as a FBA business as well. You have to target outselling your competition. An important factor in your sales and how the customers view the business is the Best Sellers Rank (BSR). If your competitor has a higher BSR than yours for the same product, you need to look at how to change your product offering. You need to keep up with customer reviews so that you respond to any negative reviews correctly and ensure you do all that is within your capabilities to keep the ratings up.